In late 2007, a group of friends and I were talking about (and of course drinking) our favorite alcohol, Tequila, and how things had become very stale and superficial in promoting this great liquid in the US. I started thinking about how bringing a new perspective to the tequila market influenced by my years of living in LA and all the great friendships I have made with artists, musicians, skaters and other inspiring people along the way could stir things up all the while creating a tequila from scratch, exactly the way I wanted it to taste.
At the tail end of 2009 my dream came true. My recipes for Sino Tequila were born in a small, 100% female owned and operated distillery in the highlands of Jalisco, Mexico, Vinos y Licores Azteca.
Now that I had my tequila, I hit the streets with the mission of being an independently owned company, producing one of the highest quality tequilas available and staying true to keeping the Sino brand fresh with creativity by collaborating with artistic icons.