Travis Scott has partnered with brewing company Anheuser-Busch to launch a hard seltzer range infused with agave.
The new Cacti Agave Spiked Seltzer range consists of three flavours: Lime, Pineapple and Strawberry. Brewed in Los Angeles, Cacti (7% ABV) is said to be made with 100% premium agave and ‘natural’ flavours.
Scott created the brand after being inspired by Tequila’s flavours and the ‘light and refreshing taste of seltzer’.
The range will launch in spring 2021 in 12-ounce cans (355ml) and a nine-can variety pack. The brand will also launch its first out-of-home marketing campaign.